Kim Kardashian found her way back to the headlines with the latest line of products from her shapewear and apparel brand, SKIMS.
On July 1, the brand launched a Fits Everybody Picot Micro Teddy lingerie set in two colors — ultra pink and umber leopard print — retailing for $58.
The limited-edition item immediately raised eyebrows on social media, both for its price and barely-there coverage.
Highlights
- A new micro bikini from Kim Kardashian’s SKIMS brand has sparked controversy online over its price and design.
- The garment has reignited the debate over the acceptability of micro bikinis in public pools and on beaches.
- An expert has theorized on how Kim Kardashian’s real goal behind the launch could be a well-planned PR campaign.
“Just go get some ribbon and wrap it around you,” one netizen commented.
RELATED:
- –Kim Kardashian Faces Embarrassment After Posing For SKIMS: “As If We Don’t Know What She Really Looks Like”
- –Meghan Markle’s Changing Appearance Raises Eyebrows After Striking 8-Year Photo Comparison Goes Viral
- –Video Of Influencer Working Out In A Bikini Is Gaining Attention Again After Netizens Spot One Sickening Detail
Kim Kardashian herself modeled the new SKIMS bikini with “micro coverage cups”
Ever since its launch in September 2019, Kim Kardashian’s SKIMS has sparked multiple controversies, ranging from allegations of cultural appropriation to unrealistic garment designs.
The brand was heavily condemned for the “Ultimate Bush” faux-hair thong in 2025.
It is once again facing similar criticism with the launch of the Micro Teddy bikini, which the SKIMS website claims is “made for late nights and lingering looks.”
Image credits: kimkardashian/Instagram
“This thong teddy is designed in our stretchy, buttery fabric and features micro coverage cups and a s**y, strappy open front and back,” the description reads.
“Complete with adjustable straps, picot elastic details, and a 100% cotton gusset. Fits true to size.”
Kardashian herself modeled both color variants in an Instagram post about the launch. However, the bikini sets she wore looked different in design from the ones the model is wearing on the SKIMS website.
Although her post garnered over a million likes within 48 hours and received many supportive comments, not everyone was on board with the idea.
“Kimberly, that does not fit everybody,” one comment read. Some others accused her of editing her body shape in the pictures by using Photoshop, an allegation she has faced before.
Netizens were baffled and furious over the “dental floss”-like micro bikini
Image credits: kimkardashian/Instagram
As news of the launch went viral, confused fans flooded social media, questioning the “absurd” design and the high cost.
“Where the hell is the rest of it?” one person asked. Another said, “Might as well just put on duct tape.” A third wrote, “It looks like cloth face masks that have stretched.”
Image credits: kimkardashian/Instagram
“All I’ve got to say is wear it in the bedroom, not in public,” one person opined. “$58 for dental floss is crazy,” echoed one more.
A few joked that the garment was “perfect” for Kim’s ex-husband Kanye West’s current wife, Bianca Censori, who has caused public outcry multiple times over her sheer, transparent ensembles.